The path to Enterprise AI adoption
How do some organizations turn emerging technologies into real advantage—while others get stuck experimenting, piloting, and never quite transforming?
Every major wave of innovation—from mobile to digital to AI—follows a familiar pattern. Companies rush in, overestimate short-term impact, underestimate long-term change, and struggle to translate technology into meaningful business outcomes. But the real challenge is rarely the technology itself—it’s how organizations and people adapt to it.
Employees often approach AI with a mix of excitement, hesitation, and uncertainty. Some wonder how it will change the way they work. Others question what’s in it for them—or quietly fear being replaced by it.
Meanwhile, leaders face the same adoption challenge from the other side. How do you introduce AI in a way that feels empowering rather than threatening? How do you move fast without making employees feel like change is being imposed on them? And how do you create enough structure, clarity, and trust so people understand not only what AI can do, but why it matters to their work?
The path to enterprise AI adoption requires more than implementing new tools. It demands building trust, reshaping workflows, creating clarity around value, and helping people see AI not as a threat, but as an enabler of better work, faster learning, and smarter decision-making.
Join Scott Snyder, senior fellow at the University of Pennsylvania, bestselling author, and one of the leading voices on digital transformation and AI adoption, for an exclusive roundtable discussion with members of the Outthinker Network.
Scott has spent decades studying how large organizations navigate waves of technological change—and why incumbents often fail to capitalize on the advantages they already have. His work focuses on how leaders can rethink strategy, redesign operating models, and unlock the full potential of their people in an AI-driven world.
In this interactive session, Scott will explore what it takes to move from experimentation to real transformation with AI. He will connect lessons from past technology waves to today’s challenges, helping leaders understand how to align strategy, incentives, talent, and culture to drive meaningful adoption and impact.
This will be a dialogue, not a presentation—designed for leaders who are actively trying to turn AI from a capability into a competitive advantage.
Topics we’ll explore:
Why Incumbents Struggle with New Technology: The common traps organizations fall into—and how to avoid over-indexing on the technology instead of the value it enables.
From Experimentation to Impact: Why many companies see high AI usage but low business transformation—and what closes that gap.
The Two-Speed Organization: How to balance optimizing today’s business while building the next version of it.
Incentives, Mindsets, and Behavior Change: Why AI adoption is ultimately a people challenge—and how to drive real engagement across the organization.
Unlocking Human Potential with AI: How leaders can help employees discover their “AI superpower” and redesign their roles for greater impact.
As always, this session is designed to be candid, practical, and highly participatory—giving members the opportunity to engage directly with Scott’s ideas and apply them to the realities they are facing inside their organizations.