The right way to run a sales demo
Founder-led selling is hard from start to finish, and demos are no exception.
In fact, poorly-run demos can quick end up sabotaging deals that you could have otherwise won. Some common issues with demos:
Deployed before you have enough information to run them well
Too long-winded and product-centric
Shown to the wrong room of people, instead of a curated, strategic group
Too generic, rather than personalized to the specific circumstances of your prospect
The demos that actually work pair your product with a story that is highly resonant to your audience’s experience and state-of-mind. Getting this right is tough, but is a gamechanger for your close rate.
In this free workshop, we’ll go through the most common mistakes founders make during demos and exactly how to fix them.
What We’ll Cover:
The discovery prep work needed to ensure you’re set up for a great demo
How to partner with your champion to determine what kinds of demos are necessary (solo demos, group demos, etc)
The biggest mistakes to avoid when demoing, and why it’s important to change your tactics
The proven best practices for an early-stage demo
We'll leave plenty of time for questions.
Stop By If…
You're a founder curious about or currently running product demos. This workshop will be especially helpful if you sell B2B into mid-market or enterprise.
You know there’s room for improvement with your demos, but you’re not sure what to change
You want a clear and direct advice on how to demo better
If you can't attend, the recording will be sent out to registrants within 24 hours.
About Caroline:
Through her advisory firm, Extra Group, Caroline Fay helps startups master early-stage sales and go-to-market, and find repeatable revenue.
She works with startups funded by firms like Y Combinator, SV Angel, Hustle Fund, Everywhere Ventures, Hummingbird, Emerson Collective, and more.
Startups who have worked with her have seen results like:
$0 to $50K MRR in six months
Two years of revenue closed in one quarter ($250K ARR to $1M+ ARR)
70x increase in repeatable sales and oversubscribed pre-seed due to traction
Caroline co-founded the equitable hiring startup Skillist, which was funded by Flybridge and Strada, and was acquired by Opportunity@Work. She later led a product marketing team at HR tech unicorn Lattice.
She teaches and coaches at organizations like Yale University, NYCEDC, JFF Ventures, Visible Hands, Company Ventures, and Blue Ridge Labs at Robin Hood.