​Message House Workshop for Startups

​​⚠️ This is a members-only event for SIT SV Hub startups

​Message House for Startups

​Answer “What does your company do?” “How are you different?” “What is your vision?” by harnessing the core positioning of your startup through the Message House methodology. This is a practical workshop for founders of Startup Island Taiwan Silicon Valley Hub who want to improve their pitches to investors, partners, and media.

​Message House Overview

​A Message House is a visual communication framework used to organize core messages, ensuring consistent, clear, and aligned storytelling of a company. It prevents conflicting messages by acting as a single source of truth, featuring a central "roof" statement, supporting pillars, and evidence. For startups, the Message House framework can serve as a strategic tool to harness the early-stage company/product positioning and guide communications with various stakeholders with clarity, consistency, and credibility.

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​​🧩 Workshop Format

• ​Time: 1.5 hours

• ​Location: Startup Island TAIWAN - Silicon Valley Hub

• ​Participants: Startups CEO/Co-founders. Up to 10 per workshop

​Worksheets

• ​There will be one simple worksheet to complete and bring to the workshop. It will be sent to registered founders.

​​👤 Anita Huang, SIT SV Hub Mentor

​A tech marketer by training, an investor, and a unicorn startup co-founder   

• ​Marketing Director-VP/CMO roles for Yahoo! Taiwan (Taipei), Google China & APAC (Beijing), Tudou土豆網 (Nasdaq IPO; Shanghai) between 2000 to 2011

• ​Co-founder & CEO of Taiwan Startup Stadium 台灣新創競技場, a startup hub in Taipei initiated by Taiwan’s National Development Council, coaching 150+ startups to go global from Taiwan (Taipei, 2013-2016)

• ​Operating Partner & CMO of deep tech VC Sinovation Ventures 創新工場 founded by global AI expert Dr. Kai-Fu Lee, managing US$3B AUM. Led portfolio management, venture-building, and Dr. Lee’s global AI thought-leadership, personal branding, media and publicity (Beijing, 2016-2023) 

• ​Venture built LLM enterprise AI unicorn 01.AI (Beijing) and Rhymes.AI (Silicon Valley) with Dr. Kai-Fu Lee as Co-Founder, COO & CMO. Raised ~US$300M funding for both companies in one year (2023~present) 

• ​M.S., Integrated Marketing Communications, Northwestern University