​The Positioning Playbook

​10 September | 10:00-11:00
Tech Open, Stockholm

​Hosted by Lilly Garrett, Co-founder of Nordic Founders and startup growth leader, this hands-on workshop is designed for founders and startup teams who want to build a positioning strategy that makes their product easier to understand, easier to sell, and easier to remember.

​If your positioning is unclear, your growth is capped. Throughout this practical workshop, you'll build your positioning in real time using proven frameworks and examples from high-growth startups.

​What you'll learn

• ​How to define your product category

• ​How to identify your core use case

• ​How to position against competitive alternatives

• ​How to articulate the customer problem you solve

• ​How to create a positioning statement you can immediately use

​We'll also review attendee websites live, showing how strong positioning translates directly into homepage messaging that converts.

​How the workshop works

​We'll start promptly at 09:00. Please arrive a few minutes early to grab a coffee and settle in.

​Places are limited, so be sure to register in advance to secure your spot.

​This is an interactive, hands-on workshop designed to be practical rather than theoretical.

​Please bring a fully charged laptop, as you'll be following along and testing the tools throughout the session.

​📍 Workshop location: All workshops take place in the Workshop Tent, located at the entrance to Tech Open, in the tent closest to the fountain.

​Who should attend?

​This workshop is ideal for:

• ​Founders

• ​Startup teams

• ​Product leaders

• ​Marketing & Growth professionals

• ​Anyone responsible for communicating a product or company

​What you'll gain

• ​A clear positioning statement for your company

• ​A practical framework you can reuse

• ​Live feedback and real-world examples

• ​More confidence in how you communicate your business

​This workshop is part of Tech Open, the free open-air conference taking place during Nordic Tech Week in the heart of Stockholm.