Startup Growth Means Firing Good People

​In startups, we expect the business to change. We talk a lot about stages of growth, when to hire, who to hire.

​What we don’t talk about is what happens when the business evolves… and your existing team is no longer a fit.

​Not because they’re not good.
Not because they’re not trying.
But because the business has changed.

​This is logical but it gets tricky in startups.

​If you’ve ever caught yourself thinking, “They used to be great… but something’s off,” you’re not alone. It makes sense but in startups things get tricky. Especially when that person was  an early employee, or someone who was key to unlocking this growth, and it's possible this person could literally be your family member.

​So what do you do?

​Charlyne Fothergill, Founder of Sova Operations, has spent 15+ years working inside startups and alongside founders, and has seen this pattern play out over and over again the good, the bad, and the uncomfortable. Join us for a candid, practical conversation on one of the hardest parts of building a company- and no one talks about it.

​You’ll leave with a clearer way to:

• ​understand what’s actually changed

• ​spot the signals earlier

• ​and handle the conversation in a way that doesn’t blow up the relationship

​No scripts. No corporate HR playbook.
Real stories, real patterns, and a better way to handle the change and the inevitable conversations every successful founder will need to have.