How to break into product management in 2026

​AI has changed what PMs do every day, and it has changed what hiring managers look for. The advice that got people into product five years ago doesn't work as well anymore.

​Who it's for

​Aspiring PMs, career switchers (engineers, designers, analysts, consultants), and early-career PMs who want a clear, current picture of the path in.

​What we'll cover

​How AI is changing the PM role

• ​How much technical understanding you need to do well as a PM

• ​How expectations of PMs have shifted

• ​How working with designers and engineers has changed

• ​Why Builder PMs have an edge when breaking into product

​Interview playbook

• ​What makes a PM CV stand out

• ​How to use AI in your interview prep and still stand out from other candidates

• ​How to prepare for behavioral questions using the STAR method

• ​Product sense: when to lean on structure, when to lean on answers, and how that shows up in day-to-day work

• ​The mantra we each rely on in PM interviews

​Live audience Q&A

​Speakers

​Uliana Fedorova, Product Manager at Semrush
Switched into product from project management. Has mentored 10+ aspiring PMs through the same transition.

​Rishabh Ohri, Product Manager at Google
Author of Forbes and FE CIO Articles on LLMs and Vibe Coding. Switched into product from software engineering.