GTM 201: Strategy’s Set. Now Go Get Revenue.
GTM 201: Strategy’s Set. Now Go Get Revenue.
Host: Silicon Valley East Bay Founders & ZINFI Technologies, Inc.
Facilitator: Raj Badarinath, Founder & CEO hivekind.ai
Date: Thursday, September 10, 2026 | 4:30 PM – 7:30 PM
Location: ZINFI Technologies, Inc. | 4733 Chabot Drive, Suite 175, Pleasanton, CA 94588
Context:
You have an ICP. You have positioning. You know the problem you solve.
Now comes the harder part: turning that strategy into revenue.
GTM 201 is a hands-on execution workshop for founders who need a repeatable path from target accounts to conversations, opportunities, and customers. This isn’t another session on personas, messaging frameworks, or generic growth tactics. We focus on how to actually operate GTM week to week when resources are constrained, the founder is still deeply involved in sales, and every experiment needs to produce learning fast.
Using a live working tool, you’ll build your own execution plan, including:
Revenue and pipeline math — how many wins, opportunities, conversations, and target accounts you actually need
Your primary GTM motion — who you’re targeting, why they should care now, what you’re offering, how you’ll reach them
Funnel diagnosis — whether your bottleneck is targeting, messaging, conversations, qualification, or closing
A Core Build Test operating model for prioritizing GTM work
Kill, continue, and scale criteria for experiments
A 90-day execution plan, with the first 10 working days mapped in detail
You’ll leave knowing what your team is doing on Monday, how much of it needs to happen, what success looks like, and when you’ll change course if it isn’t working.
Who this is for
Founders and early GTM leaders at pre-seed through early Series A with a product in market, now trying to create consistent revenue. If you’re still figuring out your ICP, positioning, or category, start with GTM 101: Product’s Done. Where’s Revenue?
Bring
A laptop and your real numbers — current ACV, close rate, and roughly how many conversations you’re having per month. The math only works if the inputs are yours.
Seats capped at 15 so everyone gets time on their own plan.
Evening Agenda:
4:30 PM – 5:00 PM: Registration, Drinks & Networking
5:00 PM – 5:30 PM: Executive Context
5:30 PM – 7:00 PM: Working Session
7:00 PM – 7:30 PM: Light Dinner, Networking & Final Debrief