Why You’re Really Losing Deals (And How to Win Them Back)
Your CRM says “closed-lost.” The buyer said it was price, timing, or silence.
But the truth? Most losses stem from hidden friction your team never sees.
In this session, we’ll unpack:
The psychology behind why buyers ghost, stall, or say “no”
How the wrong narrative, wrong champion, or wrong message quietly kills your deals
What “no” really reveals about gaps in your go-to-market motion
And how smart teams are turning that truth into win-back revenue
Yael Morris is the founder of Decode Insights, where she uncovers why B2B deals are won, lost, or stalled by going straight to the source: the buyers. Known for her sharp questions, disarming style, and relentless pursuit of buyer truth, she helps revenue teams eliminate blind spots and boost win rates. Her work has recovered millions in pipeline and is trusted by both startups and enterprise sales teams.
Yaniv Morgenstern, Couchbase County Manager, is a global revenue executive and sales leader with a deep tech background spanning semiconductors, cybersecurity, and SaaS. With 15+ years driving complex sales and building markets, he specializes in taking companies from $M to $B. A natural problem solver and mentor, Yaniv is passionate about helping organizations scale, innovate, and close bigger deals, faster.
Bonus: Get a Custom Loss Insights Report (We’ll Interview Two Lost Buyers for You)
Apply to be selected. If chosen, we’ll conduct 1:1 interviews with two of your closed-lost buyers and surface the truth your CRM missed.
Insights on what will increase your win-rate
Potential immediate win-back opportunities