From Tech Talk to Business Impact: A Workshop on Running POCs That Convert

​You can build the most elegant solution in the room, but if the business can't see the value, the deal stalls.

​The best SEs don't just demo. They translate. They connect what the product does to what the business needs, and they run POCs that move deals forward instead of dragging them out.

​This free 60-minute workshop is built for SEs who want to sharpen two of the most critical skills in the role:

​Turning technical speak into business value so your champions can sell internally, your exec conversations land, and "impressive demo" turns into "approved budget."

​Running POCs that close with clear success criteria, stakeholder alignment, and a structure that keeps momentum from kickoff to sign-off.

​Bring a real deal. Walk away with a sharper approach you can use on your next call.​

​Featured Expert

​​Bill Brown is a SaaS founder and C-suite operator with 20+ years of experience and five successful exits. He helps founders and executive teams scale revenue, lead with clarity, and build companies designed to grow and exit well. His current venture, Axiom Studio, is the enterprise AI control plane helping organizations operationalize AI successfully, safely, and with full sovereignty.

​​We limit attendance to create a safe, high-value experience. Early registration is recommended.

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