2026 Summer Session #1: Product-Market Fit by Belinda Lau

​Join Belinda Lau (UCLA Anderson EMBA ’20), founder of Elims, for a conversation on the realities of finding product market fit as an early-stage founder. From validating customer demand to refining positioning and scaling through online and retail channels, Belinda will share practical lessons from building Elims into a growing consumer brand. This session will be especially valuable for founders still testing assumptions, refining their market, and working toward meaningful traction.