​Pricing AI Products: From Usage to Revenue

​10 September | 13:00–14:00
Workshop Tent, Tech Open, Stockholm

​AI is reshaping software value creation, but variable inference costs and unpredictable heavy-user margins mean traditional flat pricing can quickly erode your profitability. Navigating choices across tokens, credits, usage, outcomes, or subscriptions requires aligning your pricing model with both cost structures and customer value.

​This practical workshop is designed for founders, operators, product leaders, and developers who are building or shaping the monetisation strategy for an AI product.

​You'll explore the pricing models AI companies are using today, how to connect pricing to the value your product delivers, and how to evolve your model as your product and customers develop.

​What you'll learn

​Together, we'll explore:

• ​The different pricing models available to AI companies

• ​When usage-based, subscription, outcome-based, and hybrid pricing models make sense

• ​How to connect pricing with customer value

• ​How usage-based billing works in practice

• ​How to think about tokens, credits, and consumption-based pricing

• ​Ways to test and evolve pricing as your product develops

• ​How to make more confident AI monetisation decisions

​How the workshop works

​We'll start promptly at 13:00. Please arrive a few minutes early to grab a coffee and settle in.

​Places are limited, so make sure to register in advance to secure your spot.

​This is a practical, hands-on workshop focused on helping you better understand the commercial decisions behind AI pricing and monetisation.

​📍 Workshop location: All Tech Open workshops take place in the Workshop Tent, located at the entrance to Tech Open, in the tent closest to the fountain.

​Who should attend?

​This workshop is ideal for:

• ​Founders

• ​Startup operators

• ​Product leaders

• ​Commercial and operations leaders

• ​Developers

• ​Anyone building or shaping the monetisation strategy for an AI product

​What you'll gain

​You'll leave with:

• ​A practical framework for evaluating an AI pricing model

• ​Clearer ways to connect pricing with the value your product delivers

• ​Hands-on experience with usage-based billing and hybrid pricing concepts

• ​Ideas for testing and evolving pricing as your product develops

• ​More confidence making AI monetisation decisions

​This workshop is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.