From Concept to Completed – Be Unravelled’s Product Journey

​Bringing an idea to life requires more than passion—it demands thoughtful research, design, creative collaborations, administrative tasks and a lot of doing things for the first time. In this 50-minute virtual workshop, Sartaj Kaur, Author of Be Unravelled, invites you into the immersive journey of creating her research-backed wellness journal. The journal has received positive reviews from professors at Harvard, Stanford and University of Toronto.

​Learn how she transformed a simple idea—a desire for a better wellness journal—into a meaningful, tangible and differentiated product through:

• ​Market research and concept development  

• ​Brand identity and packaging design that speaks to the heart

• ​Iterative mock-ups and visual storytelling 

• ​Rigorous sampling across paper, fabrics, and inks

• ​Finding and collaborating with 15+ of creative partners including artists, designers, printers, photographers, editors and more

• ​Launching and getting the word out there 

​Participants will have a chance to explore their own creative challenges, followed by live coaching support from Sartaj and the Selfmade Team and walk away with:

• ​A richer understanding of product development for creative goods

• ​Peer insights and personalized feedback

​Who It’s For: Creators and women founders designing physical or creative products—journals, stationery, wellness goods—who want to refine their developmental process, elevate aesthetics, and align meaningful intent with material execution.