The performance/brand balance: how do you establish the most effective marketing mix?
Performance drives conversions. Brand builds momentum and long-term loyalty. So, how do high-growth companies strike the right balance between short-term wins and lasting impact?
Join us for breakfast on Wednesday 10th September, and hear from two seasoned CMOs and a marketing agency leader as they share their learnings from leading marketing at a roster of high-growth companies.
What we’ll cover:
The art (and science) of balancing brand and performance marketing
How to keep your creative sharp and consistent at scale
Budget allocation across the funnel as you grow
How to build the case for brand investment in the boardroom
You will hear from:
Sally Higgin, CMO at All Things Butter
Sally is a fractional CMO, advisor and investor who specialises in building consumer brands. She has repeatedly steered high-growth brands from early-stage to household staple, including Charlotte Tilbury, TRIP and Harry’s. She currently leads marketing at All Things Butter, a UK‑based dairy challenger, and supports the U.S. team at Harry’s across comms and influencer strategy.
Sally has held Senior Director of Brand Marketing roles at Harry's (Europe) at TRIP (Global). Overseeing multi-disciplinary marketing teams to support the roll-out of both brands across DTC and mass retail channels, as well as International expansion. Before joining Harry’s, Sally served as Head of Marketing at Charlotte Tilbury, contributing to the brand’s growth ahead of its £1 billion acquisition by Puig. She began her career on L’Oréal’s marketing management trainee programme, gaining experience across L’Oréal Paris, Maybelline, and Lancôme. In both executive and advisory roles, Sally combines large‑company discipline with hands‑on execution to deliver measurable, sustainable growth.
Anna Creed, Fractional CMO
With over 25 years working across FMCG corporates; Nestle & Unilever, to SME businesses; The INKEY List, Wild Nutrition, Comfort Zone, The Thinking Traveller & Monica Vinader, Anna works as a Fractional CMO with brands & businesses to help define & connect their purpose to what the brand says (it’s story & communications) to what the brand does (its product development to channel focuses) to how the brand & business behaves ( with customers to Internal culture).
Simon Ellis, Founder of marketing agency Clockwise
Simon brings over three decades of experience in B2B and B2C branding and marketing, with a unique background as a creative professional. Having transitioned into the marketing space, Simon emphasises the importance of strategy as the foundation for all successful marketing efforts.
His extensive experience spans a wide range of industries, including sustainability, construction, consulting, financial services and more.
Date: Wednesday 15th October, 8.30am-10.30am
Location: OakNorth Bank, 57 Broadwick St, Carnaby, London W1F 9QS
We hope to see you there!