GTC 2026 | Workshop 04：B2B GTM & Sales Playbook

​💡 Workshop focus on:
B2B success isn't about "exposure"—it's about building a repeatable sales playbook. This workshop deconstructs the entire enterprise sales cycle, from lead to close: defining your ICP, lead generation, sales process, POC management, pricing strategy, and expansion revenue.

​Workshop format: 1-to-10 enablement session

​🚀 What You’ll Learn:

• ​Build a foundational B2B GTM structure: ICP Channels / Funnel Messaging

• ​Master the sales cycle and key POC milestones to improve close rates

• ​Develop early-stage pricing and packaging strategies (value-based, not cost-based)

​🤖 Who It’s For:

• ​B2B founders, BD/sales leads, and growth leaders

• ​Teams running POCs but struggling to convert them into paying customers

• ​Companies with a product that’s "hard to sell" or "hard to price"