Build a Marketing Automation Tool with Claude Code in 90 Minutes

​A Hands-On Marketing Engineer Workshop for Tech-Savvy Marketers

​Marketing teams are under pressure to move faster, report more often, analyze more data, and prove impact across more channels. Yet many teams still spend hours each week pulling exports, cleaning spreadsheets, checking competitors, preparing reports, and copy-pasting between tools.

​This workshop is designed for marketers who already understand the workflow pain and want to become more capable of solving it themselves.

​At Flow Agency, we recently built an internal competitor audit tool that reduced a 4–6 hour manual client task into a 5-minute browser-based workflow. Any team member can now run the audit, generate structured outputs, and use the results directly in client work. The tool was designed and shipped by marketers using AI-assisted development, without waiting for a dedicated engineering team.

​In this 90-minute hands-on session, attendees will see how a real marketing workflow can become a usable internal tool.

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​We will walk through:

​•⁠⁠How to think like a Marketing Engineer and identify workflows worth automating first

​•⁠⁠How to translate a repetitive marketing task into tool requirements

​•⁠⁠How we built the competitor audit tool using Claude Code, Flask, Railway, Ahrefs API, and Playwright

​•⁠⁠What architecture decisions mattered, what failed, and what we would do differently

​•⁠⁠How to design tools that colleagues can actually use inside everyday marketing work

​•⁠⁠How to evaluate build-vs-buy decisions in 2026, especially when AI-assisted development changes the cost of building small internal tools

​•⁠⁠How to create a first automation roadmap for your own team or agency

​This workshop is especially useful for marketers, SEO specialists, content strategists, growth teams, marketing operations professionals, and agency leads who regularly work with data, audits, reporting, or repetitive client workflows.

​Attendees will leave with a practical framework for choosing their first build candidate, a clearer understanding of what is now possible with AI-assisted development, and a concrete starting point for moving from manual marketing execution toward tool-enabled marketing operations.

​Boban Ilik is a Marketing Engineer and Outreach Manager at Flow Agency, where he leads link-building operations and builds internal tools that automate marketing workflows across the team. With almost 10 years in SEO, he has led outreach programs that have secured numerous high-quality placements for B2B SaaS brands. His recent work includes AI-powered workflows for competitor analysis and publishing audits, as well as full website migrations from WordPress to Cloudflare and Astro. He is also one of the founders of SEO Connect Macedonia, a growing community meetup series in Skopje, and speaks internationally on link building, AI visibility, and the emerging role of Marketing Engineering in modern agencies, most recently at the SaaS SEO Alliance conference in India this September. He's based in Tetovo, North Macedonia. 

​​The AI Collective is a global non-profit community uniting 100,000+ pioneers – founders, researchers, operators, and investors – exploring the frontier of AI in major tech hubs worldwide. Through events, workshops, and community-led research, we empower the AI ecosystem to collaboratively steer AI’s future toward trust, openness, and human flourishing.

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