How to map every buyer in your TAM
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About Event
Most teams don't actually know who's in their TAM. They've got a fuzzy ICP, a list they bought once, and a lot of guessing about who's worth chasing.
I've spoken to ~100 companies about their GTM, and the ones getting 10x ROI don't spray the whole market. They map it. Every buyer, sorted by how close they sit to your pipeline: first-party (in your own systems), second-party (around your network), third-party (out in the market). The closer the signal sits to you, the more you trust it.
In 30 mins I'll break down how I actually map a TAM so an agent can work it
See these videos for great context before the event!