Talking Tachles: Community, Storytelling and the Campaign to Bring Sasha Troufanov Home

​We are delighted to invite you for a special Israeli Tech Parliament evening with Shiri Grosbard, Co-Founder of G-CMO, Israel’s leading community for global marketing executives.

​Shiri brings over 20 years of experience in marketing and employer branding, including leadership roles at Amazon, AppsFlyer, Verbit, Join, and Internet Gold. She is a keynote speaker, community builder, and a strong believer in the power of storytelling, leadership, and human connection to create meaningful impact.

​In this session, Shiri will share the story behind the global campaign to bring Israeli hostage Sasha Troufanov home. The campaign united thousands of people across dozens of countries around a simple daily ritual, showing how community can become one of the most powerful forces for hope, resilience, and action.

​This will be a conversation about marketing beyond brands, community beyond networking, and the role each of us can play when a story becomes a shared mission.

​Agenda
18:30 – Arrival, drinks and networking
19:00 – Talk with Shiri Grosbard
20:00 – Firgun time
20:15 – Networking and drinks

​As always, the event is free and designed for members of the Israeli Tech Parliament community, bringing together founders, operators, investors, and senior leaders across the UK-Israel tech ecosystem.

​Spaces are limited, so please register only if you plan to attend.