Art & Business: How to Approach Brand & Corporate Partnerships

​What do businesses actually look for in creative partnerships and what makes an artist, curator, or arts manager worth collaborating with?

​This session will stream live on YouTube. The link will be sent to registered attendees.

​FOLLOW.ART opens its webinar series with two distinct perspectives from both sides of creative deal-making:

• ​Weavii (Berlin): The professional network and marketplace connecting emerging visual and performance artists with brands, helping businesses source creative talent for activations and events.

• ​Roberts Bāliņš (Latvia): A sculptor whose coastline-inspired forms led to corporate partnerships with PAA Baths at Salone del Mobile (Milan), Riga's Wine Collectors, and more.

​What You’ll Take Away:

• ​A Proven Outreach Framework: How to research and pitch businesses that align with your artistic practice.

• ​The "Deal-Breaker" Checklist: What corporate partners look for and the common mistakes to avoid.

• ​Pricing & Value Structuring: Practical tips on pricing commercial collaborations without undervaluing your work.

• ​Actionable Next Steps: Tools you can implement immediately into your portfolio and outreach strategy.

​Format: 35 min panel discussion + 10 min live Q&A.

​For: Anyone who creates, curates or manages art.

​Register with your email to secure your spot and get your streaming link!