Digital Cheesecake Live - Preparing for a New Wave of Ecommerce Growth
As ecommerce brands race toward the next wave of growth, many are investing heavily without fixing the foundations that actually drive profitability.
In this live podcast recording, we go beyond surface-level marketing to unpack what really matters: measurement, customer journeys, personalisation, and the growing influence of LLMs on how customers discover and shop.
Join an expert panel as they share where brands are going wrong, the hidden operational gaps holding performance back, and how to better connect marketing, data, and decision-making to drive sustainable growth.
Featuring:
Paul Canavan, Digital Director at Wickes
Steve Webster, Former Ecommerce Director at Barbour
Jamie Irving, SVP Media, Insight & Effectiveness at Pentland Brands (formerly Boden)
Garret Cunningham - VP of CX Columbus