​AEO for Product Marketing 101

​Search is changing.

​People aren’t just Googling anymore. They’re asking Claude, ChatGPT, Perplexity, Gemini, and other AI tools directly.

​Which means discovery is changing, too.

​If your product doesn’t show up in AI-generated answers, recommendations, or discovery flows, that’s a new visibility problem PMMs need to care about.

​This session is designed to unpack exactly that.

​Join Raghunath Vijayaraghavan, Founder at SEMAI, for a practical session on how product marketers should start thinking about AEO (Answer Engine Optimization) in an AI-first world.

​What we’ll get into:

• ​What AEO actually means for PMMs

• ​How AI discovery is changing product visibility

• ​What replaces traditional search thinking

• ​How product messaging impacts AI discoverability

• ​Practical ways PMMs can adapt now

​This is especially useful if you work across:
Product Marketing, Growth, Content, Demand Gen, SEO, or Product-led businesses

​📅 23 May (Saturday)
🕚 11 AM IST
📍 Live on Zoom

​AI is already changing how users discover products. PMMs should be ahead of that curve.

ABOUT OUR SPEAKER

Raghunath Vijayaraghavan

​Founder, SEMAI | Former VP Marketing

​Raghunath Vijayaraghavan is a marketing leader with 20+ years of experience across product marketing, demand generation, and AI-driven martech. As Founder of SEMAI, he helps companies move beyond SEO rankings to winning visibility inside AI-generated answers across ChatGPT, Gemini, and Google AI Overviews.

​He previously led global marketing at Aspire Systems, building and scaling inbound and ABM engines with cross-functional teams across content, digital, and product marketing.

​His core thesis:
- AEO is not an SEO function. It’s a Product Marketing function.
- AEO success depends on:
-> How clearly your product or solution is positioned
-> How well you map to real user intent
-> How effectively you show up in comparison, evaluation, and decision contexts inside AI answers

​This shifts ownership from keywords and rankings to:
- Messaging clarity
- Buyer intent
- Decision-stage content

​Raghunath introduces a simple model to track this shift:

​Presence. Preference. Performance.

​In this session, he breaks down why traditional SEO falls short and what teams need to own to win inside AI answers.