Follow the Money: A Practical Workshop on Business Models and GTM Strategy for HealthTech Startups
***The webinar will be held in Hebrew***
Due to the high demand and great success of the previous workshop, 'Follow the Money' is back!
The HealthTech industry has unique challenges that must be considered when choosing a business model and building a GTM strategy.
TrioLab is inviting you to join a one-hour practical workshop, in which we will walk you through essential best practicesto help you build a scalable business model and a winning GTM strategy.
Workshop Overview
Follow the Money Understanding the dollar’s journey through the U.S. healthcare system
How to market technology to an industry that doesn’t care about technology Translating your technology into business value that actually moves decisions
Successfully navigating multi-stakeholder environments Building trust-based relationships with decision-makers, KOLs, and strategic partners
Staying on the radar while building evidence-based credibility How regulatory and clinical milestones shape GTM and messaging
Winter is coming Planning a GTM approach built for long healthcare sales cycles
About:
TrioLab is a strategic collaboration between three professionals specializing in HealthTech marketing, digital strategy, and narrative-building for medical innovation companies.
Together, we help early-stage ventures and innovation teams create clarity, structure, and consistent messaging across their digital assets.
Avigail Porat LinkedIn Growth Partner for Health Innovators /avigail-porat-content-strategist
Reut Elya
Health-Tech Strategic Expert & Partnership Builder /reutelya
Noga Fink FCMO for B2B Companies, LinkedIn Expert /noga-fink