Marketing on Autopilot: Build Your Own AI Pipeline with Claude Cowork
If you work in marketing in any capacity, this is for you. In-house marketer wearing every hat, growth lead juggling channels, or freelancer running campaigns for a roster of clients, the underlying work is the same: research, outreach, reporting, and a hundred small recurring tasks that eat your week. Lean teams feel it hardest. There's more to do than the headcount can keep up with, so the question isn't whether to automate, it's what to hand off first.
You know the drill. Competitor campaigns and launches slip by until it's too late to react. Reporting piles into an afternoon you keep postponing. Outreach lists get half-built and abandoned. Customer calls and reviews generate insights you never synthesize. Finding the right contacts and accounts means manual scrolling you'll forget by tomorrow.
Claude Cowork does all of that for you.
This workshop is about running your marketing like a system, not a scramble. You'll use Claude Cowork to automate the research, outreach, monitoring, and reporting you currently do by hand, so your time goes to the creative and strategic work only you can do. We'll set everything up and connect the right tools so you walk out with your own working pipeline.
It's built for non-techies. No coding, no jargon. If you can describe what you want done, you're ready.
What you'll learn
How Claude Cowork works, and when not to use it
The risks and tradeoffs: where to keep a human in the loop, what you shouldn't automate
How to connect the right tools to get far more out of your subscription, including Apollo for finding and enriching contacts and Tavily for pulling live web research into your pipeline
How to pull company pages, LinkedIn, news, and other sources into a clean pipeline
How to frame a task so Cowork can run it end-to-end
What to bring
Your laptop with the Claude desktop app installed
A paid Claude plan (Pro or Max) is required to use Cowork. We will not provide free credits.
Schedule
18:00–18:15 Arrival
18:15–19:00 Introduction to Claude Cowork & connectors
19:00–19:45 Hands-on: build your own pipeline
19:45–20:00 Showcases
20:00–21:00 Q&A and networking. Stick around, swap ideas, ask questions.
Special thanks to Mindspace for hosting us, and to Apollo and Tavily for powering the hands-on tools!
Your host
This workshop is led by Ridvan Sibic, founder of the Co-Learning Club and an AI engineer and educator based in Berlin. He builds these automation systems for real businesses and teaches marketers and teams how to do the same, turning hands-on consulting work into plain-language workshops. Expect practical, no-hype guidance from someone who does this daily.
Disclaimer: Photos/videos may be taken. By attending, you consent to possible capture and use in event-related content. If you prefer not to appear, tell a host when you arrive.
About Mindspace
Mindspace offers beautifully designed, flexible coworking spaces across prime Berlin locations, blending historic charm with contemporary design. With private offices, hot desks, meeting rooms, and regular community events, it's built for ambitious teams and creatives who want to connect and grow.