How to Run a Year-Long Book Launch (and Keep Selling Long After Publication): Q&A with Michael Bungay Stanier
Most authors treat publication day as the finish line. Michael Bungay Stanier has spent the last decade proving it’s just the beginning.
In this live conversation, Michael Bungay Stanier—author of The Coaching Habit—will share how he thinks about book launches as long-term systems, not short-term campaigns. Nearly ten years after publication, The Coaching Habit continues to sell, spread, and shape conversations around the world, making it the best-selling coaching book of this century.
This session is for authors who want their books to matter—and sell—well beyond launch week.
We’ll talk about:
Why most book launches are designed to fade after week one
How to think in terms of a year-long (or longer) launch instead
What actually drives sustained book sales over time
The role of teaching, community, and generosity in long-term visibility
How to build momentum without burning out or chasing hype
This event is exclusively for paid and founding members of Author Insider.
Hosted by Panio Gianopoulos, editorial director of Author Insider, the community for nonfiction writers and publishing professionals.