The AI-First Strategy
You've used ChatGPT? Claude? Lovable? Now what?
A free workshop in Miami for founders, executives and team leaders. You'll walk out having mapped one real AI initiative for your own business or your role.
I'm Filipe Santos, Chief AI Officer at MakeOne. I've run AI programs with 150+ companies across 12 countries, trained more than 30,000 people, and worked on 200+ AI projects. I've taught this method in Silicon Valley and I bring executive delegations there every year. I lived in the US for five years and went to college in Atlanta, so this isn't foreign ground for me. What's new is bringing these sessions to Miami and Austin, open to whoever shows up (limited seating).
Why free?
Give first. That's how every ecosystem worth belonging to gets built, and it's how I've worked my entire career. The value of a workshop like this is never just the content, it's the community that ends up in the room together. Charging for a seat filters by budget; I'd rather filter by ambition and meet the people who aren't settling for the standard playbook. I've run this in Silicon Valley. The Valley is not the only ecosystem building with AI, and Miami has a community that proves it.
Most people got excited about AI, tried a few tools, watched their team light up for two weeks, and then quietly went back to working the old way.
That is not a tool problem. AI is not what is stopping you. Confusion is.
This workshop is for people who want to move past basic ChatGPT use and start making real decisions: where to start, what to stop doing, who should own it, and how to tell a use case that pays off from one that just looks impressive in a meeting.
What we'll cover
Where you stand today: a personal AI benchmark against the market
The 12 things AI can actually solve in your business, and the ones you're probably missing
The ladder of AI adoption, and why no one gets to skip a step
Live build: a working prototype made in the room, from a problem you bring
Your turn: map one initiative of your own, with help at your table
We'll work with DTGEN, the method I built to take teams from AI curiosity to AI running in daily operations. You'll use it on your own problem before you leave.
Not technical? Good.
No code, no jargon. The people who get the most out of this are the ones who understand the business problem, not the ones who understand the model.
Who should come
Founders, business owners, executives and team leads who need more than the obvious to get results. If you're starting something new, you'll fit right in.
A room from everywhere
The workshop runs in English, and you'll hear Spanish and Portuguese around the tables too. If English is your second language, you're in good company.
Schedule
11:00 am Welcome and networking
11:20 am AI-First Personal Assessment
11:30 am Working session, using DTGEN
12:45 pm Quick Lunch Break
1:30 pm Working session continues
2:30 pm Q&A and open networking
3:00 pm Close