Groww x Basecamp: Building for the First 1,000 vs Building for a Crore
How product strategy changes at every order of magnitude, and why Groww is living both journeys at once
Groww is India’s leading investment platform, serving crore+ users across billions of transactions. At the same time, teams inside Groww are running true zero-to-one plays with recently launched products like W, 915, MF Prime and US Stocks, building the initial sets of 1,000 users all over again.
That's the session: not just how big companies build products, but what actually shifts between 1,000 and 1 crore users, and what you should deliberately not do early.
Who this is for
Pre-seed to Series A founders, early PMs, designers, and engineers making irreversible product decisions right now, with limited data, limited people, and no margin for error.
What you'll walk away with
When does "move fast and break things" stop working? In fintech, a bug isn't a bad review, it's someone's money. Where speed is sacred, where reliability is non-negotiable, and why that line moves between 1,000 users and 1 crore.
What did we believe at 1,000 users that turned out to be completely wrong at scale? The assumptions that quietly died once transactions started happening every second.
How do you make product decisions before you have data, and after you're drowning in it? Both are hard. Differently.
The 0→1 paradox inside a scaled company. Why the instincts that got Groww to a crore users actively hurt when building MF Prime, W, and US Stocks, and what had to be unlearned.
Building for Bharat, not a persona. What "diverse users" really means when your base spans first-time investors in tier-3 towns and power traders in Bangalore, and how that reshapes design decisions.
Agenda: 60 min core + open networking
The Journey in 3 Charts (10 min): Three inflection points where Groww's product philosophy had to change, or the company would have stalled.
Decision Autopsy (20 min): Four leaders walk one real product decision end-to-end: the data, the debate, who disagreed, the tradeoff, what happened. Product, design, engineering, and CX each narrate their side of the same call.
"At 1,000 vs At 1 Crore," Rapid Fire (10 min): Same question, two answers. How do you ship a feature? Handle a bug? Say no to a user? The contrast is the lesson.
Open Floor: Bring Your Hardest Question (20 min): Not a polite Q&A. Founders bring their real scaling dilemmas and the panel workshops them live.
Brunch + Networking: Direct access to the four leaders and the broader Groww product org.
Speakers
Vikas Bansal, Head of Products, Analytics, Business & Operations. The decision frameworks behind features used by crores.
Adit Sunil Gupta, Head of Design. Designing one product for a first-time SIP investor and an F&O trader.
Nishant Singh, VP, Engineering. Keeping systems reliable when money moves every second, without freezing shipping velocity.
Sunil Bissa, Head of Customer Experience. What a crore users' complaints teach you that dashboards never will.
Moderator: Suhas Motwani, Founder, The Product Folks
Details
Date: August 8, 2026
Time: 11:00 AM onwards, followed by brunch and networking
Venue: Groww HQ, Vaishnavi Tech Park, Sarjapur, Bangalore
Format: Moderated panel, live decision autopsy, open-floor AMA
Audience: Curated. Early-stage founders, PMs, designers, and engineers, via Basecamp
This is a curated room, kept small on purpose, and entry on approval basis. Expect direct access to the panel, not a lecture hall.
The Product Folks is one of the world's largest volunteer-driven communities of product builders, leaders and founders who want to shape the future and grow together. We host events, mixers, dinners & more across 30+ cities globally.
This event is part of Basecamp, a community-powered tech week in Bengaluru bringing founders, builders, and operators together. Basecamp is free for the community and powered by the community.