We spend 10% of revenue on AI,& we're hiring | Private Dinner
An invite-only dinner for CMOs, VPs of Marketing, and growth leaders who are past the AI experiment phase.
Hosted in Nōksu, a Michellin star sushi restaurant in the 32nd & Broadway Subway station.
The simple AI story says AI displaces people, removes jobs, and will mean layoffs across the board. At Pearmill, where ~10% of revenue goes to AI tokens and we built our own AI connector and advertising intelligence layer (Hopkin), the opposite is happening. We are hiring. The bar is going up. What changed fastest is not how much the team ships but how fast it learns.
Nima, Pearmill CEO, makes the case that the winners of this era are "Chief Marketers," the term coined by Runneth for someone with the range to run the whole learning loop: signals, strategy, execution, measurement, revenue. The leadership question is how to build a team full of them.
Join us for a conversation of evening and omakase:
How roles collapsed into each other at Pearmill (designers got strategic, strategists became makers, media buyers moved toward creative, analysts moved into the channel)
A client example where an AI workflow found ~30% of "efficient" ads were attracting the wrong customer
Where the bottleneck moves once execution gets cheap, and why bad judgment gets more expensive
The four systems that turned AI into a team capability: AI training, a central skills database, outcome-tied OKRs, and custom tools and MCPs