From Fear to Play: Reframing Creative Work with AI
AI hasn’t just changed how ideas are generated. It’s changed how decisions are made, what clients respond to, and what “creative value” even looks like.
For many consultants, that shift feels terrifying. The same expertise that once created confidence can now quietly harden into habit. Proven frameworks become defaults. Fear of losing your edge makes it harder to experiment with new tools - especially AI.
In this session, Jerome Ribot from Coglode shares a very human journey from AI anxiety to creative play. Drawing on behavioral science, he unpacks why sunk cost and loss aversion keep us clinging to pre‑AI ways of working - and how cultivating curiosity can turn that discomfort into fuel.
You’ll see how behavioral principles give consultants a concrete language for designing and defending decisions in an AI-powered world, where “getting to an answer” is no longer the hard part.
You’ll get a live look at how Coglode’s and Miro's new tools can be used on real client work: experimenting with nudges, reframing options, and creating more playful, memorable experiences, while keeping human judgment and taste firmly at the center.
We’ll also explore the commercial edge of this shift: how small behavioral tweaks in journeys, messaging, and decision points can unlock outsized business impact, and how to position this work as visible, differentiated value (not invisible effort buried in a deck).
💡 What you’ll leave with:
A fresh lens on how sunk cost and loss aversion quietly shape your own consulting practice - and practical ways to move from certainty to curiosity
A behavioral science toolkit for making, explaining, and selling better decisions with AI in the room
Concrete ideas for bringing play, experimentation, and humane, “extending-not-replacing” uses of AI into your client work
This session isn’t about abandoning expertise or surrendering to AI. It’s about reframing your creative edge - so you can turn AI anxiety into an advantage, make braver decisions, and deliver more meaningful impact for your clients.
🗓️ Happening on: February 26, Thursday, 5-6pm CET (GMT+1)
🧠 About the Speaker
Jerome Ribot is the founder of Coglode.
Coglode takes complex behavioural science research and distills it into practical insights that businesses can use for product development, marketing strategies, and customer experience design.
Coglode’s work has been used by large consultancies like BCGX, Mckinsey and Deloitte, alongside pioneering companies like Apple, Google, Spotify, Octopus Energy, Meta and Monzo Bank.
🔥 About Miro Reframe Series
Miro Reframe is a webinar series for consultants and agencies who know old ways-of-working aren't working anymore - and want to rethink what great client work looks like today.
We bring together leading practitioners to explore how modern consultancies are rethinking delivery, engagement, and impact in the age of AI.