Latino Bowl: Fireside Chat + SB Watch Party

​We are taking over the Super Bowl and adding our Latinidad.

​We invite you to The Latino Bowl, a cultura-forward gathering bringing together fans, creators, and sports insiders to explore how Latinidad is shaping the future of sports, culture, and brand building.

​We’ll kick off with an intimate fireside chat on Latinidad as the growth strategy in sports with four powerhouses who are shaping the industry:

​-Marcela Sarmiento – Senior Director, Partnership Marketing at Major League Soccer (MLS)
-Alana Meraz – Founder of Latinx In Sports
-Anissa Herrera – Senior Manager, Media Partnerships at NBA
-Francisco Estrada – Talent Executive & Trusted Advisor

​Followed by a Super Bowl watch party with drinks, games, and mucho perreo.

​This is a conversation, a community moment, and a cultural signal.

​Date: Sunday, Feb 8, 2026
Time: 4:30 PM – 9:00 PM
Location: La Diaspora, NYC

​Interested in gifting, sampling, or cultural partnerships?
Reach out: [email protected]