BiteSized | Social Commerce: From Content to Cart
BiteSized | Social Commerce: From Content to Cart
A focused mini-conference exploring how retail media, social influencer commerce, and emerging technology are converging to reshape how consumers discover, trust, and buy.
Social commerce is no longer just “social.” It now sits at the intersection of retail media networks, creator ecosystems, AI-driven personalization, and real-time performance marketing. The result: a fundamentally new consumer funnel where content, community, and conversion are becoming indistinguishable.
At the same time, venture capital and corporate investors are actively reshaping the category—backing the infrastructure, tools, and brands that will define the next decade of commerce. From attribution to automation, the technology stack powering consumer behavior is evolving daily.
As with all BiteSized events, the goal is bringing those experts into the same room, without the need to fly from coast to coast, for practical, execution-oriented conversations about what’s actually working across the retail today.
Who Should Attend
This event is built for leaders actively shaping the future of retail, including:
Retail & Brand Executives driving omnichannel growth, retail media strategy, and digital transformation
Investors & Corporate Ventures deploying capital into commerce, consumer brands, and enabling infrastructure
Entrepreneurs & Operators building across AI, social commerce, creator platforms, and retail enablement technologies
Audience size is intentionally limited (~75) to enable real discussion and high-quality connections.
Accelerated Conference-style Agenda (only 3 Hours)
8:00 – 8:30 | Arrival & Coffee
Networking and soft start with Emcee Joel Ponce (Founder and CEO of Hashku)
8:30 – 8:40 | Opening Remarks
with John Collins (Cofounder & CEO of creatorXchange)
8:45 – 9:15 | Industry Panel: The Bet You're Making: every creator dollar is a wager on something.
with Katie DeBriyn (Customer Vice President of Walmart Pantry at Kraft Heinz), Ashley Dawkins (Chief Marketing Officer at Kize) + host Myra Dallas (Cofounder and CEO of Ignition Sport Marketing)
9:15 – 9:45 | Startup Leader Panel: The Plumbing Nobody Sees: buying, matching, measuring, paying creators at scale.
with Ross Wakeham (VP of Strategic Sales & Partnerships of Agentio), Anish Dalal (Cofounder and CEO of Sapphire Studios), and Jonathan Kroopf (Cofounder and CEO of Devotion, ex-TikTok) + host Jake Basset (SVP of Brand Partnerships at Gratsy)
9:55 – 10:25 | Influencer Panel: I'm the Media Company Now: the audience, the leverage, the pricing power.
with Jo Johnson Overby (@jojohnsonoverby), Dakota Fisher (@waffles.and.me) and Leslie Lentz (@samssimplesavings) + host Allisha Watkins (Founder & CEO of Paradox Retail)
10:25 – 10:55 | Retailer Fireside: What We See That You Don't: the widest view of American shopping behavior there is. Mackenzie McCarver (Head of Social & Influencers at Sam's Club) and Lindsey Parke (Head of Social & Influencer at Walmart Business) + host Billy Courtney (serial retail tech founder, former head of Commerce Innovation at Accenture)
10:55 – 11:00 | Closing Remarks & Connections
Arkade + Spring Capital