How to ACTUALLY do lead scoring (human or agent)
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About Event
Most lead scoring is broken. A pile of arbitrary points nobody trusts and everybody overrides. And now that agents are scoring leads too, bad scoring doesn't waste one afternoon, it compounds across thousands of actions.
I've spoken to ~100 companies about their GTM, and the ones getting 10x ROI all do one thing: they tier their leads properly.
In 30 mins I'll break down how I actually build something that lays the foundation for everything else.
Watch these past videos to have good context on whats to come.