Beyond the Discount: Turning BFCM Shoppers Into Repeat Purchasers
You Won the Sale. Now Win the Customer.
BFCM got them through the door. The discount got them to buy. What gets them to come back?
The weeks after Black Friday and Cyber Monday are one of the biggest retention opportunities of the year. You've just acquired a huge new cohort of customers, but turning that spike in orders into long-term growth takes more than sending another discount code.
Join Smile, PostPilot, Orita, and Fluency Firm, for a practical look at what should happen after the BFCM order is placed.
We'll follow the post-BFCM customer journey from first purchase to repeat purchase and unpack how leading brands are using customer intelligence, loyalty, lifecycle marketing, and direct mail to keep new customers engaged long after the sale ends.
You'll learn how to understand and segment your new BFCM customers, give them a compelling reason to make purchase #2, coordinate your retention channels, and build a post-purchase journey that doesn't rely on an endless cycle of discounts.
Because BFCM might win you the sale. What you do next wins the customer.