Founder Firesides: Building a GTM Engine That Scales

​Founder Firesides: Building a GTM Engine That Scales, from OpenAI × Dogpatch Labs, is a practical conversation for founders working towards their first €1m in revenue or scaling from €1m to €10m.

​Finding your first customers is one challenge. Building a repeatable go-to-market engine is another. With AI changing how companies find, engage and convert customers, founders face growing pressure to move faster and achieve more with fewer resources.

​We're welcoming back Stan Massueras from ElevenLabs, the AI company recently valued at $22 billion.

​As General Manager for Western Europe, Stan leads regional GTM strategy and execution. A former VP at Intercom, startup founder and active angel investor at 20sales.ai, he brings experience across building, scaling and backing companies.

​He'll share what works in GTM today, where founders should focus their efforts and how to use AI to build more effective sales and growth strategies.

​Who it is for
The event is open to Dogpatch Labs members and the wider startup community. It will be particularly useful for:

• ​Founders working towards their first €1m in revenue

• ​Founders scaling from €1m to €10m

• ​CEOs and co-founders developing their GTM strategies

• ​Sales, growth and commercial leaders at early-stage startups

​What to expect
A candid conversation about finding the right customers, building repeatable sales processes and deciding where to invest time and resources, followed by questions from founders navigating similar challenges.

​Agenda
17:00 | Doors open and registration
17:15 | Fireside conversation with Stan Massueras
18:00 | Audience Q&A
18:15 | Networking and conversation
18:30 | Close