Travel Tech Industry Conversations (by GIATA)

​Session #2: Data Quality as a Competitive Advantage

​Travelers never see your data. They only experience the consequences of it.

​Whether it's a wrong room type, inconsistent content, poor search results, or missed personalization opportunities, data quality quietly shapes every stage of the travel journey.

​As travel companies scale across suppliers, channels, and technologies, data quality has become much more than an operational concern. It directly influences customer trust, conversion, efficiency, and the ability to innovate.

​In this session, we'll explore why leading travel businesses are treating data quality as a competitive advantage—and how it impacts the customer experience, operational performance, and future readiness of travel platforms.

​We'll touch on:

​• The connection between data quality and customer experience

​• The impact on conversion, automation, and scalability

​• Common challenges in maintaining quality across multiple suppliers and channels

​• Industry trends and observations

​This is an informal industry conversation for professionals across travel technology, distribution, connectivity, content, and hospitality.

​No slides. No product demo. No sales pitch.

​Just practical insights, honest discussion, and an opportunity to exchange ideas with industry peers.

​📅 July 6, 2026
⏰ 5:00 PM Berlin | 11:00 AM ET | 8:00 AM PT
💻 Online
⏱️ 20 minutes

​Hosted by GIATA as part of the Travel Tech Industry Conversations series.