

Verticals Summit 2026
The Verticals Summit is an invite-only one day "knowledge conference" on best practices in Vertical SaaS and AI in Europe.
Attendees will explore strategies for scaling technology in SMEs with industry leaders and learn about scalable infrastructure, emerging tech adoption, and fostering innovation.
More information can be found on www.smetechleaders.com/summit-2026
AGENDA
10:00-10:30 Registration
10:30-10:40 Opening Keynote. Setting the scene for the day.
10:40-11:10 Panel: Moats in the Era of Vertical AI. What still protects a business when AI makes software cheap to build.
11:10-11:30 Fireside Chat: Expanding into the US. Lessons from taking a European vertical software company to the US.
11:30-11:50 Morning Coffee & Networking Break
11:50-12:10 Fireside Chat: Building Product for the Real Economy. How to build AI products for industries that never asked for software.
12:10-12:30 Fireside Chat: Revenue Generation & GTM Strategy. Growing revenue per customer beyond the subscription, from payments to add-ons to moving upmarket.
12:30-14:00 Lunch & Networking Break
14:00-14:20 Keynote: Dynamic Pricing in a Token Economy. How to price AI products when compute costs break per-seat models.
14:20-15:00 Panel: Monetising Transactions in the AI Era. Why embedded payments are becoming the core of the vertical software business model.
15:00-15:25 Fireside Chat: The Role of Marketing in Hyperscaling. Turning marketing from lead generation into a growth engine.
15:25-15:45 Keynote: Navigating Exits & M&A in Vertical Software. Who is buying, what they pay for, and how founders can prepare early.
15:45-16:05 Afternoon Coffee & Networking Break
16:05-16:30 Fireside Chat: Strategic Partnerships as a Growth Engine. Which partnerships actually drive revenue and how to structure them.
16:30-16:45 Findings from Europe's Vertical SaaS and AI 50. What our list of 50 European vertical software companies tells us about where the market is heading.
16:45-17:00 Closing Remarks
17:00-18:00 Networking & Drinks Reception