From First Venture to 5x Founder: Building Businesses That Actually Matter

​About this event

​Most founders are still figuring out their first business. Lucy Cullen is on her fifth.

​This session digs into what it actually looks like to build across multiple ventures — from sustainable food systems to a national incubator for justice-impacted entrepreneurs. Lucy brings the unfiltered version: what worked, what didn't, and how her thinking about building has evolved over a decade.

​No theory. Real decisions, real pivots, real lessons from someone who's been in the room.

​What you'll learn

​→ How to find a real problem worth building around — and why mission and money aren't opposites

​→ What changes (and what doesn't) when you go from founder #1 to founder #5

​→ The mindset shifts that separate founders who keep going from those who stall out

​→ How to position yourself as a leader before you feel ready

​Format

​→ 40-min talk with Lucy

​→ 20-min open AMA

​About the speaker

​Lucy Cullen is Co-Founder & CEO of Comeback Catalyst and an Executive Coach at Lucy Cullen Co.

​She built Canada's first incubator dedicated to justice-impacted entrepreneurs — 135+ graduates across the country since launch — while also advising founders and executives on strategy, leadership, and growth through private coaching.

​A 5x founder with 300+ entrepreneurs guided globally, Lucy has been recognized as a Canada Top 25 Under 25 Environmentalist, Top 30 Under 30 Sustainability Leader, and Emerging Leader at the University of Toronto.

​Who this is for

​→ Early-stage founders trying to build something with purpose and traction

​→ Entrepreneurs navigating multiple ideas or ventures at once

​→ Builders who want the real story behind scaling a mission-driven business

​About The Execution Lab

​The Execution Lab helps builders turn ideas into Income First™ businesses.

​We focus on execution, clarity, and building systems that actually make money.

• ​Website: https://theexecutionlab.ca

• ​LinkedIn: https://linkedin.com/company/the-execution-lab-vancouver

• ​Events (Luma): https://luma.com/the-execution-lab

​Notes

• ​This event is free — no ticket required

• ​This session will be recorded and posted on our YouTube channel and website for those who can't attend live