

Build and Scale Your Sales Playbook with AI
Most founders will tell you the same thing. Sales is the hardest part. This panel is about how to get it right—and what AI makes possible now.
Join us for a conversation on how AI is reshaping sales operations, from automating routine work to scaling what your top performers know.
We'll hear from:
Darren Legault, Fractional Sales Leader, Sales Xceleration
Drew Williams, Founder & CEO, Sales Playbook Builder
Moderated by: Dr. Paul Newton, Creative Producer and Strategist, Up Next Global
Darren helps founders build predictable revenue through sales systems that actually scale. Drew has engineered over 500 sales playbooks and specializes in capturing institutional knowledge before it leaves your organization. That's exactly what AI tooling now makes possible.
This is about real sales work. How teams use AI to move faster, keep what works, and stop rebuilding from scratch every time someone leaves.
Spots are limited so please RSVP to confirm your spot.
Getting to the venue
O-Train: The venue is a 6-minute walk from the Rideau stop.
Parking: Paid parking is available throughout the ByWard Market.
The Armada Lounge can be accessed through the Brig Pub, just go to the back of the restaurant and then up the stairs.
Note: Tech Thursday Ottawa is independently organized and not affiliated with Wesley Clover’s Tech Tuesday series, though we are big fans of what they do.