【Preface Lecture Series】Be the Answer: Winning Visibility in the Age of Generative Search

​Search is changing. People are increasingly asking AI tools for recommendations, comparisons and answers instead of only browsing traditional search results. This session explores Generative Engine Optimisation or GEO, and how organisations can improve their visibility in AI generated responses. Learn how to structure content so that AI systems can better understand, retrieve and reference your brand, expertise and information.

​Key takeaways

• ​What GEO is and how it differs from traditional SEO

• ​How generative search is changing brand visibility and discovery

• ​How AI systems interpret, retrieve and synthesise online content

• ​How to create content that is clear, structured and useful for AI systems

• ​How authority, relevance, evidence and context influence visibility

• ​How to prepare your organisation for the next generation of search

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Date: 5 Oct 2026 (Monday)
Time: 6:30 PM – 7:30 PM
Venue: Preface Coffee & Wine Causeway Bay (1/F, The Sharp, 11 Sharp Street East, Causeway Bay)

This session is conducted in English.