The Deal Room: AWS Sports Marketing Lab
The Deal Room: Sports Marketing Lab — DMV Edition, presented with AWS
Want to break into sports and tech? This is where you start.
The Deal Room is a live sports marketing simulation. In one afternoon you'll build a campaign from scratch, work with a team, and pitch it to a panel of judges. You'll leave knowing how real brand partnerships come together, and with the confidence to pitch your own ideas.
The challenge
Each team gets one professional athlete and one brand: AWS. Your job is to create a community activation that brings the two together, and to design the event that makes it happen.
The day has two parts:
Part 1: The Combine (10:00 AM)
Watch athletes go through a combine-style training session powered by NFL data. You'll see the equipment, learn how the tracking chips work, and get an inside look at how performance turns into insight.
Part 2: The Deal Room Sports Marketing Lab (12:00 PM)
Over lunch, we reveal the data from the morning's combine. Then teams form, get their athlete, and build an AWS community activation from the ground up. Every team pitches live, and winners are announced at the close.
Choose your arrival time
10:00 AM: Full experience. Catch the combine and NFL data demo before the Lab.
12:00 PM: Lab only. Arrive in time for lunch and the data reveal before teams form at 12:45.
What you'll walk away with
A real look at how sports, tech, and brands work together
Hands-on experience building a campaign from scratch
Practice pitching as a team in front of judges
Connections with people working in sports and tech