Social Search & TikTok Strategy with Mathilde Høj

​Your audience isn’t just Googling anymore. Are you showing up where they’re actually at?

​TikTok has become a platform with mass appeal, as well as a search engine. People are searching for information, solutions, and recommendations. And if your brand isn’t there, you’re missing out.

​Most marketers assume TikTok only works for young, consumer-facing brands, but it’s more than that. B2B brands are building audiences. Government agencies are reaching citizens. “Boring” companies are creating engagement.

​What works in their favor is that they understand social search.

​Join Mathilde Høj, an industry-leading expert in Social Search and TikTok SEO, for a session on how search behavior has evolved—and how to build a strategy that turns TikTok reach into SERP visibility and website traffic.

​You'll learn:

• ​TikTok’s actual potential as a search platform

• ​User behavior on TikTok: what people actually want when they search

• ​What separates good content from the noise

• ​How “boring” brands, B2B companies, and small budgets can win attention

• ​Building a social search strategy from scratch

• ​Getting started: how much content, how often, how to plan

• ​Which metrics actually show if your strategy is working

• ​How AI is changing social search workflows

​Bring your questions about TikTok strategy, content creation, or adapting your SEO approach for social search.

​Sign up to join live and ask questions—or get the recording if you can’t attend.

​Search behavior has changed. Your strategy should, too.​​​​​​​​​​​​​​​​