AI Showcase Speaker w/ Eric Howerton
AI isn't just changing how we work — it's changing how we sell, how we tell stories, and how brands show up in every channel that matters. And right here in Arkansas, people are building the platforms that make it happen.
This month, we're welcoming Eric Howerton — a serial entrepreneur who's spent 25+ years at the intersection of content, data, and ad tech. Eric co-founded WhyteSpyder, grew it into an 80+ brand e-commerce powerhouse serving Walmart's digital marketplace, and led it through its acquisition by London-based Ascential in 2021.
Now he's building what's next.
As Co-Founder and Chief Growth Officer of AdFury.ai, Eric is creating AI-native tools that automate retail media advertising and product content at scale. And through PodcastVideos.com — named 2025 NWA Small Business of the Year and finalist for Arkansas Business of the Year — he's helping brands turn conversational content into measurable media performance.
Join us Wednesday, April 29th for our next AI Meetup.
Whether you're a business owner, executive, developer, educator, creative, or simply curious about where this is all going, this is your place to:
Connect
Explore
Learn how AI is reshaping commerce, content, and brand storytelling
Ask honest questions in a grounded, thoughtful environment
Every meetup features a presentation followed by open conversation. We prioritize practical insight over noise and community over ego.
If you're building, leading, experimenting, or trying to understand how AI fits into your world — this room is for you.
Visit https://www.intherock.ai/ for more information.