How to Boost Brand Visibility in the AI Search Era: Lessons from OtterlyAI, Ambiq and Tanis
AI Search Engines and Large language models (LLMs) no longer just scan websites they generate answers by pulling from authoritative, credible sources. This means your content structure, digital strategy and PR efforts must evolve together.
In this webinar, we’ll break down how to improve brand visibility in AI search. Charlene Wan, VP of Marketing at Ambiq will share best practices for structuring website content and blogs and building the right digital strategy to increase topical authority. Michele Landry, CEO of Tanis Communications, will discuss how PR can land coverage in the publications most often cited by LLMs, ensuring your brand is recognized as a credible source when customers turn to AI for answers.
Charlene and Michele will highlight how Ambiq has successfully appeared in AI-generated answers on relevant industry topics.
You’ll walk away with actionable strategies to:
Optimize web content and blogs for AI-first discovery
Align digital strategy with how LLMs surface content
Leverage PR to secure high-authority coverage that AI cites
Optimize for ongoing success as LLMs continue to evolve
📅 Save Your Spot:
📍 Live Webinar | Oct 28 @ 9AM PT // 12PM ET // 5PM CET
🎤 Hosted by: Ambiq, Tanis Communications, and OtterlyAI
About Michele Landry
Michele has over 25 years of experience in strategic communications, corporate positioning, marketing and communications programs for technology companies in industries including AI, mobile, enterprise software, SaaS, networking, and semiconductors. She has implemented successful executive and employee communications programs, and marketing campaigns that integrate earned, owned and digital media.
Prior to Tanis, she was vice president of corporate communications of Spansion Inc., a $1 billion semiconductor company. She first joined the company after it spun out of AMD and prior to its IPO. She later rejoined the company, after spending two years living in Australia, to help transform the company following its emergence from bankruptcy. She helped reposition the company as an embedded systems leader, following the company’s acquisition of the microcontroller and analog divisions of Fujitsu, and led the communications activities for the company’s merger with Cypress Semiconductor.
Before Spansion, she held senior communications roles at NEC Technologies, Openwave Systems, Weber Shandwick and Golin Harris Communications. During her tenure at Weber, she managed its Denver office and led several startup and enterprise software clients in Denver and the Bay Area.
She holds a Bachelor of Arts degree from Southern Methodist University and a Master of International Management degree from Thunderbird School of Global Management.
About Charlene Wan
Charlene Wan is a dynamic marketing leader with more than twenty years of experience transforming global technology brands into recognized industry leaders. Known for combining creative storytelling with sharp data-driven strategies, she has consistently driven growth, increased market presence, and sparked innovation across consumer electronics, semiconductor, and software sectors.
Since 2020, Charlene has served as Vice President of Corporate Marketing and Investor Relations at Ambiq, where she has led transformative branding and marketing efforts that positioned the company at the forefront of technology, AI, and ultra-low-power semiconductor innovation. Under her leadership, Ambiq has strengthened its reputation as the provider of the world’s most energy-efficient solutions, powering wearables, digital health devices, smart homes, and industrial IoT. She has also developed a comprehensive marketing analytics framework that improved awareness, engagement, and influence across global platforms.
Before this, Charlene spent seven years at SanDisk and later Western Digital as Director of Outbound Marketing, managing strategic campaigns for data center, automotive, mobile, and emerging technologies. Earlier in her career, she made a significant impact at HDMI Licensing, LLC, where she increased the company’s adopter base from 300 to over 1,300, attained double-digit revenue growth in four years, and played a key role in earning the Emmy Award for the high-definition connection standard.
Charlene has a master’s degree in Communications Management from the University of Southern California, giving her the creative and analytical skills to lead brand storytelling, corporate strategy, and stakeholder engagement.