​When your fintech outgrows its website

​The FMH Pulse Virtual Meetup | In The Hot Seat with Julieta Varsano

​Join the Pulse, our monthly virtual networking session for fintech marketers. 💜

​Once a month, we bring our community together for an informal hour of honest conversations, fresh perspectives and meaningful connections.

​No presentations, sales pitches, or pressure to have all the answers.

​Just fintech marketers sharing what they're working on, what they're struggling with and what they've learned along the way.

​This month, Julieta Varsano from Upvest joins us in the hot seat for “When your fintech outgrows its website: inside Upvest’s relaunch.”

​We’ll explore what happens when your business has evolved but your website hasn’t caught up, and the work involved in getting it there. From explaining a complex offering to managing internal input, expect a practical conversation about the decisions, trade-offs and lessons behind the relaunch.

​It’s deliberately informal. Bring a question, a challenge, something interesting you’ve seen, or just come along and join the conversation.

​The format

​0–5 min — One Word Round

​One word to sum up your month in fintech marketing. A quick way to get to know the room and get the conversation going.

​5–35 min — In the Hot Seat: Julieta Varsano, Upvest

​A look behind the scenes of Upvest’s website relaunch, covering:

• ​What triggered the relaunch and how the team defined the scope

• ​Making a complex offering clear for different audiences

• ​Managing stakeholder input and tricky decisions

• ​Lessons learned, what Julieta would do differently and what comes after launch

​There’ll be space for your questions along the way.

​35–52 min — Open Floor

​Over to you. Share a recent win, ask for a recommendation, get a second opinion on an idea or bring a challenge you’d like the group’s help with.

​There’s no set agenda for this part, we’ll follow whatever is useful to the people in the room.

​52–60 min — Wrap Up

​We’ll finish with a quick round of takeaways and share who’s taking the hot seat next month.

​No preparation needed and no expectation to present anything. Hopefully, you’ll leave with a useful idea, a new connection or something worth following up on. 🤗

​💜 Who Should Join? Open to all FMH Inner Network Members

​Brand-side fintech marketers, marketing leaders and fellow community members who want to learn from peers, exchange practical ideas and build genuine connections. If you're not a formal member of the FMH Inner Network yet, pls sign up here: https://www.fintechmarketinghub.com/ - all registrations are pre-approved.

​Whether you're looking for advice, have something to contribute or simply want to listen in, you're welcome.

​🎟️ Save Your Spot

​There's no preparation required and no expectation to present anything.

​Come as you are, bring your curiosity and hopefully leave with at least one useful idea, a new connection or something worth following up on.

​Want to be in the Hot Seat next month? Reach out to the FMH team with a topic you'd love to explore with the community.

​See you at the Pulse! 🤗