How Rootly Won the World’s Most Demanding Engineering Teams: Lessons on enterprise sales at scale

​Reliability tools don’t grow through hype.
They grow through trust earned under pressure.

​In this private fireside conversation at the Stripe office, we’ll go deep on how Rootly went from an early-stage startup to the incident response platform trusted by some of the world’s most demanding engineering organisations.

​Join JJ Tang, Founder & CEO of Rootly, as he shares the real story behind landing early customers like NVIDA, Figma, Linkedin, Glean, Canva and other top-tier SaaS and infra teams long before Rootly was a household name.

​We’ll unpack:

• ​How Rootly earned its first brand-name customers

• ​Why selling to engineers first changed everything

• ​The moment teams realised Rootly was “mission-critical”

• ​Turning on-call chaos into company-wide adoption

• ​What growth really looks like when failure isn’t an option

​This is an invite-only discussion for founders, product leaders, and growth operators building technical B2B products and looking to win customers through substance, not slogans.

​Agenda:

• ​​​​6:00–7:00 PM — Meet & Greet: grab refreshments, connect with fellow builders.

• ​​​​7:00– 8:00 PM — Growth Fireside

• ​​​​8:00–8:30 PM — Audience Q&A

• ​​​​8:30–9:00 PM — Wrap-Up
  
  Hosted by GrowthPad at Stripe Toronto.
  Come learn, connect, and meet other ambitious builders.
  
  
  Please be advised that this event will be photographed and/or filmed, which may capture your appearance, image and likeness.
  Photos and/or footage may be posted internally (company intranet, internal messaging system) or externally (on company website, social channels) or in other publications in the future.
  By entering, you release the use your image without compensation, credit or consideration. If you have any questions or concerns, please reach out to [email protected]