Gateway to Germany: How software buying decisions are made in 2026

​15 April 2026 | Gateway to Germany: How software buying decisions are made in 2026

​An exclusive event for B2B SaaS founders and commercial leaders designed to identify real growth potential in the DACH market.

​What to expect:
A focused session showing how SaaS companies can navigate complex buying centers through brand-new insights from the latest Software Buying Study DACH 2026.

​📍 Location: Nobel Recruitment Office
📅 Date: April 15, 2026
⏰ Time: 5:30–10:00 pm
🎟 Participation by personal invitation only

Our agenda:

• ​Exclusive data insights powered by Marvin Müller (OMR Reviews) and Charlotte Altmann (cse advisory): Uncover how B2B buyers in the DACH region really think, from decision-making and buying behavior to cultural nuances. Backed by fresh data from the latest OMR Reviews study “B2B software buying in Germany.

• ​Exchanging pitfalls and learnings from DACH market entry (Speaker TBA):
  An open discussion on real DACH launch experiences, common pitfalls, and key learnings, with practical takeaways you can apply to your own market entry journey.

• ​Time to connect in person with your peers and DACH experts: An exklusive opportunity to meet new and familiar faces, continue the conversation around DACH market entry and growth, and build meaningful connections in a relaxed, open atmosphere - over drinks and finger food.

​We look forward to an insightful evening with you!

​Best regards,
Mitchell, Marvin and Charlotte