Money Tel Aviv MeetUp - Agentic Commerce: Redefining the Future of Payments
Agentic Commerce: Redefining the Future of Payments
A new chapter in digital commerce has begun with the rise of AI-powered tools, redefining how payments are processed, optimized, and protected.
Artificial intelligence is driving smarter routing, predictive acceptance, and unprecedented efficiency across the payment’s ecosystem.
15:30 - 16:30 Registration, Networking and Light refreshments
16:40 - 16:50 Opening Remarks
Ariel Shapira, CEO at Social Wisdom
Keren Aviasaf, Co-Founder & CRO at Better, Founder of Fintech Ladies IL
16:55 - 17:35 Panel: Payments, Revenue & AcceptanceThe AI Revolution in Revenue & Disputes: Smart Routing, Predictive Acceptance, and Lower Chargeback Losses
AI is fundamentally reshaping how successful companies handle money movement, combat first-party misuse (“friendly fraud”), and grow their bottom line. This panel will deep dive into how machine learning enables smarter transaction routing, dramatically increases conversion rates, and recovers more funds from illegitimate chargebacks through better dispute decisioning and evidence optimization, driving significant cost optimization. We will explore the critical opportunities, current implementation challenges, and the executive vision for a future where payments are faster, more accurate, more secure, and increasingly predictive. The discussion will focus on the evolving role of payment leaders in an era where strategic decision-making is increasingly driven by dynamic algorithms that optimize revenue while reducing dispute leakage and maximizing recovery.
Moderator: Dikla Sharabi, Founder at Dmelio
Gili Hoch, EVP - Head of Strategy and BD at Isracard
Gabi Broitman Sr. Biz Dev. - Strategic Enterprises at Primer
Roenen Ben-Ami, Co-Founder and Chief Risk Officer at Justt
Michal Ohana Partner at Shibolet
17:40 - 17:55 Fireside Chat
17:55 - 18:35 Panel: Fraud & Risk Management
Panel Topic: Agentic Commerce and the New Frontier of Fraud in 2026. The rise of AI has completely transformed the playbook for fraudsters, escalating the challenge for payment and risk professionals to unprecedented complexity. As we look ahead to 2026, we will examine how scams are becoming indistinguishable, how deepfakes are manipulating identity verification, and how adversarial AI is being used to bypass existing systems. This panel will address the critical turning point in the anti-fraud fight, outlining the necessary shifts in strategy, monitoring, and controls required to protect transactions, identities, and trust across the modern payment ecosystem.
Moderator: Maria Brumberg, Head of Payments at Artlist
Ben Herut, VP of Payments Risk & Analytics at Chargeflow
Roni Siegmann, Director of fraud prevention at Honeybook
Amir Sadras, Founder at FUGU
Lior Haiman, VP Revenue at ReasonLabs
18:40 - 19:30 Final Remarks and Networking
Join us as we explore where the market is heading and how businesses can stay ahead in this rapidly changing environment.
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