

Where Do I Even Start with AI?
A free, 1-hour live session for small business owners who are AI-curious but a little overwhelmed. No jargon, no hype — just a clear, friendly starting point. You'll leave with one thing you can actually use the same day.
What we'll cover:
The #1 place to start with AI — and the mistake that wastes everyone's first month
A live walkthrough of a real small-business task done with AI in minutes
How to think about AI as leverage for a small team, not a threat
Who this is for:
Small business owners and operators who keep hearing they "should be using AI" but don't know where to begin. You don't need to be technical, and you definitely don't need 17 AI tools — you need a few you'll actually use. Come as you are and bring your questions.
Can't make it live? Register anyway — you'll have the option to get the full recording, so you won't miss a thing.
About your host:
Heather McCarl is the founder of Ethos AI Consulting. She helps small business owners cut through the AI noise and put it to work in plain, practical terms — ethically and without the overwhelm.
This session is your starting point.
It's also a precursor to our paid 5-week series, offered through Quorum, Minnesota's LGBTQ+ Chamber of Commerce. https://www.twincitiesquorum.com/event-6704443 The full series is open to LGBTQ+ business owners and allies — everyone who shares these values is welcome. Come to the free session first, get a feel for how we work, and decide if the deeper dive is right for you.
Ethos AI Consulting — we put the human back in AI.