What We Talk About When We Talk About VCM+: Communicating the Market’s Many Developments

​The voluntary carbon market has listened to many of the criticisms raised against it. Over the past several years, leading institutions have spearheaded significant initiatives to strengthen market infrastructure, deliver greater impact through the projects funded by carbon markets, and rebuild confidence in the market. Because of these developments, the VCM today is stronger than it has ever been.

​But the global media and policy discourse has not yet caught up with this work. As a result, many key decisions are being shaped with an outdated understanding of the market, its present, and its future. Stakeholders across the VCM+ community can do a better job communicating these developments in ways that resonate with key audiences.

​Join this interactive working session to explore how a shared campaign framework can equip VCM+ partners to tell their own stories within a consistent drumbeat: if you haven't been tuning in, it's time to tune back into carbon markets. The goal is not to prescribe how individual initiatives should be discussed; it's to provide infrastructure that supports the diverse work already happening across the community. This will be an opportunity to feed your perspective into the broader effort, learn about communications resources available to you, and leave with shared messaging you can adapt for your own audiences.