Founder-led sales 101: How to book meetings & build a pipeline in under 90 minutes a day

​Founder-led sales isn’t about grinding through cold calls or spamming LinkedIn DMs — it’s about knowing who to target, what to say, and how to consistently turn outreach into real conversations. Believe it or not, you can do it all in under 90 minutes a day.

​Join SeedLegals and Founder 2 Closer for a high-impact webinar where we’ll tell you how to build a red-hot pipeline — and leave you with the clarity and confidence to land the type of meetings that move the needle.

​In this tactical, no-fluff session, you’ll learn:

• ​How to build a repeatable outbound workflow that books real meetings — fast.

• ​How to narrow in on your Ideal Customer Profile (ICP) to focus only on prospects who can actually move your ARR.

• ​How to craft messaging that speaks directly to customer pain, keeps you relevant, and makes it feel like a risk not to engage with you.

• ​The art of “giving to get” — how to lead with value and avoid weak meeting asks.

• ​The three pillars every successful meeting needs — and why any meeting that doesn’t tick all three boxes isn’t worth booking.

​You’ll leave with a simple, actionable sales system that scales with you — and doesn’t suck up your whole day.

​Your hosts🎤

​Tristan Astley-Jones, SeedLegals

​Tristan is a Strategic Partnerships and Account Manager at SeedLegals, helping startups raise faster and grow smarter. He works hands-on with founders to craft pitch-perfect funding strategies and close rounds with confidence.

​Alex Stanley-Bell, Founder 2 Closer

​With over a decade of experience in tech sales, Alex Stanley-Bell has built new revenue streams from scratch in competitive verticals and geographies, including at scale-ups like Elastic and Hootsuite and most recently Head of Sales at a pre-seed startup.

​That's when he realised he didn't like selling software; what he loved was helping founders of these technologies bring their great ideas to the world and change it for the better. He’s trained SDR teams, displaced entrenched competitors, and now coaches early-stage founders to land their first customers in under 3 months and bootstrap to $1M.

​About SeedLegals

​​​​We're the UK’s go-to platform for startup legals, funding, share options, SEIS/EIS and more.

​​​​Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin.

​​​​We’re trusted by 60,000+ startups and investors and power 1 in 6 early-stage funding rounds in the UK. If you're raising, hiring or just figuring out what’s next, we’re here to help you do it right.

​About Founder 2 Closer

​Most founders don’t see themselves as salespeople, but no one can sell your vision better than you.

​Forget the myth of the 'natural salesperson'. Founder2Closer turns early-stage B2B founders into confident, repeatable closers in just 6 tailored sessions over 4 weeks.

​Led by Alex Stanley-Bell, you’ll master the mindset, skillset, and process to win your first customers in 3 months, build a real pipeline, and scale toward $1M ARR, without risky sales hires, losing control of your business, or giving away equity too early.

​Founder2Closer also offers pitch support, pipeline audits, deal troubleshooting, and fractional CRO support for high-growth early-stage B2B startups.