How Founders Can Build a GTM Motion That Sticks

​You’ve built something you believe in. You know there’s a market out there. But between figuring out who your ideal customer really is, crafting a message that cuts through, and deciding where to show up first — it’s easy to burn through time, energy, and budget before you see any real traction.

​This session is founders and entrepreneurs who want to stop guessing and start building a go-to-market approach that actually works — without needing a big marketing team or a massive budget.

​Join Adrijana Daragon (Fractional CMO with 15+ years at brands like P&G, Unilever, and Coty, now helping B2B scaleups build predictable pipeline) and Tanvi (Product Marketing Consultant specializing in positioning and GTM for early-stage B2B SaaS companies) as they break down how to find your market, sharpen your message, and make your first moves count — moderated by Garima, Founder of WIPM.

​Whether you’re pre-launch or already in-market and looking to course-correct, this is a practical, no-jargon conversation designed to help you move with clarity and confidence.

​What Attendees Will Take Away:

• ​How to identify your real target customer — and stop chasing everyone

• ​A simple way to think about positioning and messaging as a founder (not a marketer)

• ​The first 2–3 channels to prioritize when you don’t have budget or a team

• ​How to tell if your GTM approach is working vs. if you’re just getting lucky

• ​When and how to bring on your first marketing hire or partner

​Co-hosted by Women in Product Marketing™ (WIPM) × Punjabi Chamber of Commerce (PCC)