W Concept Presents: AFTER THE OPEN 🎾
​W Concept Presents: AFTER THE OPEN
​The US Open may be over, but the season isn’t.
​W Concept invites NYC’s tech, founder, creative, and tennis communities to After the Open — an evening where fashion, beauty, tennis, and community come together in SoHo.
​Meet founders, operators, creatives, and tennis enthusiasts over drinks and music in a relaxed, courtside-inspired setting. Discover W Concept’s take on modern tennis style, explore curated fashion and beauty finds, and connect with Smaxh and NYC’s growing social tennis community.
​Whether you’re a regular on the court or simply curious about the game, you’re welcome here. The tournament is over, but there’s still plenty to wear, share, and play.
​DRESS CODE
​Preppy New Yorker / Courtside Chic — think tennis whites, polos, pleated skirts, knits & blazers. No need for a full tennis outfit; a courtside-inspired touch is all you need.
​WHAT TO EXPECT
​W Concept Pop-Up — Discover and shop a curated selection of fashion and explore looks that move effortlessly from the court to a night in the city.
​Beauty Discoveries — Explore featured beauty brands and products throughout the space.
​Smaxh Tennis Community — Meet fellow players and curious beginners, connect with NYC’s tennis community, and find your next reason to get on court.
​DJ + Music — A feel-good soundtrack curated to complement the evening’s preppy, courtside atmosphere.
​Drinks — Enjoy drinks while connecting with founders, operators, tech professionals, creatives, and tennis enthusiasts.
​SPONSOR SPOTLIGHT: W CONCEPT
​W Concept is a global fashion platform bringing together distinctive emerging and established designers from Korea and around the world.
​For After the Open, W Concept brings its point of view courtside — pairing contemporary fashion with timeless tennis-inspired style for NYC’s professional, creative, and tennis communities.
​Explore the looks, discover new brands, and find your own take on courtside style.
​COMMUNITY SPOTLIGHT: SMAXH
​Smaxh is a tennis matching app and community making it easier to meet people, play together, and feel part of the game.
​Whether you’re looking for your next hitting partner or people who share your interest in tennis, Smaxh is bringing NYC players together — on and off the court.
​Presented by W Concept
In collaboration with Smaxh
Powered by Mesh
​Space is limited. RSVP approval required.
​Space is limited. RSVP approval required.